With four distinctive seasons and a unique geological environment, you will be fascinated by the beauty of the country regardless of the season. Unique food festivals held each season will add to your pleasure of travelling through the country.



Sancheong in Gyeongsangnam-do is the birthplace of Donguibogam (Principles and Practices of Eastern Medicine), which is a medical book created by UNESCO as part of the Memory of the World and still is a bible of Korean medicine doctors. Sancheong particularly holds significant meaning in traditional Korean medicine since Heo Jun, the author of Donguibogam, stayed in Sancheong and treated patients there. Surrounded by the Jirisan Mountains, Sancheong is also a major producer of quality medicinal herbs that grow in the mountain. If you are interested in herbal medicine, look no further than Sancheong. The Sancheong Medicinal Herb Festival is held from late September to early October, and you will get to know the various kinds of medicinal herbs that grow in the region, as well as wild herbs that are found on Jirisan mountain.



45-6, Donguibogam-ro 555beon-gil Geumseo-myeon, Sancheong-gun, Gyeongsangnam-do



Korean ginseng is a typical health food in Korea that is also well-known around the globe for its amazing health benefits. Indigenous Korean ginseng in particular, has superb medicinal effects, which is why it has been an important item for trade with foreign countries, even during the Goryeo Dynasty about 1,000 years ago. The biggest producer, Geumsan in Chungcheongnam-do, holds the Geumsan Insam (Ginseng) Festival for 10 days from the middle of September. Aside from the exhibitions, there are exciting events, performances, and delicious foods that are sure to please visitors. The opening of the festival, which is celebrated by nongak, a popular performing art derived from communal rites, as well as street performances are enough to captivate tourists. The festival offers a variety of activity programs like the ginseng-food sampling, ginseng harvesting, ginseng liquor brewing, and tasting.



Geumsan Ginseng Museum and the Ginseng & Herb Street, Geumsan-eup, Geumsan-gun, Chungcheongnam-do



Busan Jagalchi Market is a symbol of vitality to the port city. Located near the southern port of Busan, the market is one of the largest seafood trading centers in the world and a popular tourist spot. The market is always full of hustle and bustle with both locals and tourists who come to taste various mouth-watering fresh seafood like sliced raw fish, and jogaegui (grilled clams), just to name a few. If you want to have an experience that is all about seafood, look no further than the Busan Jagalchi Festival that is held between late September and early October every year. You will be captivated by a variety of performances including street parades, fireworks, and a sliced raw fish contest, tasting jeonbokjuk (abalone porridge), miyeokguk (seaweed soup), and bokguk (puffer fish soup), and making hoebibimbap (raw fish bibimbap) will be genuine pleasures for the eyes and the mouth alike.



Jagalchi Market, 52,Jagalchihaean-ro,Jung-gu, Busan



Pine mushrooms are premium mushrooms that grow near the pine trees, mainly under a pile of fallen pine needles. What makes pine mushrooms so unique is their meat-like chewy texture and the fresh flavor that cannot be found elsewhere. Bonghwa in Gyeongsangbuk-do is the biggest producer of quality pine mushrooms thanks to its wellpreserved pine tree forests. The region annually holds the Bonghwa Pine Mushroom Festival from late September to early October. Visitors can taste the rich flavor and delectable taste of freshly-harvested pine mushrooms and can purchase pine mushrooms, which are usually expensive, for a rather reasonable price. Observations of mushrooms’ ecosystem, a mountain bike race, sailing on rafts, hanji (traditional Korean paper) crafts are not to be missed.



1111, Bonghwa-ro, Bonghwa-eup, Bonghwa-gun, Gyeongsangbuk-do

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